Google and Yahoo Local Submissions Essential for local traffic
Released on = April 13, 2006, 5:17 am
Press Release Author = Lee Traupel
Industry = Internet & Online
Press Release Summary = To get the full potential from localized Google and Yahoo searches, a website should be optimized to suit the needs of the local market. This can be done by adding local information in the content, using localized keywords, adding a separate webpage that talks about and delivers only local information and services.
Press Release Body = Online businesses can reach their local markets easily through search engines. Internet marketing companies can now submit your website URL in Google and Yahoo directories geared specifically to local markets.
To get the full potential from localized Google and Yahoo searches, a website should be optimized to suit the needs of the local market. This can be done by adding local information in the content, using localized keywords, adding a separate webpage that talks about and delivers only local information and services.
Most websites lose a great deal of targeted traffic by leaving out localized keywords that seem obvious to users already on the page. For example, a site geared specifically for real estate in California may only mention "California" once in the text because other elements on the site such as images and city names make it apparent to a user that the real estate offered is located in California. However, search engines can't make judgments like human minds and will look for multiple instances of the word California on the site's pages.
It is easier to get search engine indexing and higher search ranks pages with localized keywords these focused keywords are less competitive. Adding your store's or place of businesses' address or driving direction to the page footer is one easy way to add localized keywords to every page of a site.
Once your website has been optimized with localized elements on it, your internet marketing company will execute local submissions to Google and Yahoo. You can also submit your website to location specific e-directories and online yellow and white pages to create more online business recognition as well as the major search engines who may not offer localized submissions.
With new localized searches from Google and Yahoo, site owners operating in local areas can now drive targeted traffic to their sites. Not only are localized keywords a popular choice but there is less competition for the keywords. 411webinteractive.com's new localized search engine marketing strategy can help drive greater amounts of targeted traffic to small businesses that have, until now, been buried under the world-wide traffic.
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